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Architect an Experience, Not a Campaign
I recently met with a New York advertising agency and had an unexpected conversation. First of all, with social media growing by leaps and bounds, every agency thinks they can “do” social. That in fact...
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Last week at Intel, we held a panel of distinguished guests solely for the purpose of sharing new insight and perspectives with our employees. The panel was part of the Corporate Speaker Series “Beyond...
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Social Media Thoughts
Recently, our social media director, Becky Brown, participated on a panel at the Economist Social Media Conference in Paris. It’s ironic in that these social experts, who live and breathe in the online...
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How Do We Keep Holiday Magic Alive In a Connected World?
The days of “Dear Viginia” are long past. For those that don’t understand the reference, there was an 8-year old girl (Virginia O’Hanlon) who wrote a letter to the Editor of the New York Sun to ask...
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The Blending of Media
As Marketeers, we are all constantly on the outlook for innovated ideas, paving new ways of doing things and opportunities to take engagement, efficiency and impact to a new level. Well, I want to...
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Marketing is Evolving: Interview with Becky Brown
Today I want to have a conversation around how Marketing is changing – both from an expectation on what/how Marketing delivers as well as the skills, tools and data we leverage to be successful. I...
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